Set goals and the means to achieve them in a flexible manner
1. Set valuable goals
2. Set the means to achieve them
3. Disrupt or you will be disrupted
What about you on the battlefield ?
It is often difficult for a company to decide where to go. Strategy needs consideration of all aspects of the company. We believe you grow on your strengths, wether it is a mastered know-how, a product category or a well established set of customers. World is full of opportunities for those who dare making the steps ahead, but what steps and with what ? that is the question.
Are you willing to extend your customer base or your product line or range of services ? Do you need to abandon some of those ?. Do you want to differentiate, industrialize or focus ? What weapons do you want to use to fight on the battlefield and to overcome the difficulties brought by competition on your target market?
For all companies it is not easy to step aside and change habits or way of working. Human aspects need careful consideration. Beyond human capital, considering the full value chain, logistics, infrastructures, sales production and marketing, information capital , client, employee and supplier experience lead to a variety of possible resources allocations by the leader, different possible strategies.
Technologies can bring a real differentiation in the way you do business. Because technology has a broad set of possibilities it is a gold mine for setting differentiators.The detail is important. Just being able to deliver your products in a short timeframe to your customers can make a huge difference.
How to best modify the attributes of your offerings, to make them a supplementary argument to buy from you and nowhere else ?. Even though Blue ocean is a good thing, it cannot be systematic as you also have to grow in your historic business. How would you setup the roots to make your business prosperous for the next coming years ?.